Archive for the Category ◊ Tips and Tricks ◊

• Thursday, March 01st, 2012

It is either before work or during lunch time. That’s the time when people like to read emails more often than other times as Boomerang for Gmail.

Here are some more stats for you,

Most people don’t read or respond to the e-mails you send them. Maybe your family and close friends will open your messages and reply, but consumers and past clients? Probably not.

The makers of the Boomerang e-mail plugin recently analyzed data from more than 5 million e-mails and came up with some insights to help get your messages opened and acted upon by people not related to you. Among the company’s findings:

  • Words that you should not use in an e-mail subject line if you want a response: confirm, join, assistance, speaker, press, social, invite.
  • Words that you should use in an e-mail subject line to get a response: apply, opportunity, demo, connect, payments, conference, cancellation


Check out this infographics published by them recently for more detail report and learn how you can maximize the readership for your emails.

• Friday, January 12th, 2007

Fly Cheap to anywhere around the world !! That’s the airline mantra you hear it all over recent days. You might think that you would find a good cheap price whenever you want to go, but that’s not case. There is always a hook to all the cheap and free stuff. Nothing comes cheap !?!

Let me take you back to the year 1998, when I first boarded my first flight ever to fly out of India. I took the Lufthansa flight from Chennai to Boston via Frankfurt. I still can remember the way I felt uneasy and don’t know exactly how to handle the travel. I was sitting way back in a big flight with 250 passengers. I never couldn’t imagine that that flight can carry these may people. Nobody can tell from looking it outside.

I was travelling to Boston as a Business trip. All expenses paid by the company. I didn’t even bothered to find out how much was the flight ticket. I was just happy and lucky to go to US beating others in the list. I travelled again in 1999 for the long term assignment, in the same airline. This time too, I didn’t know the price of the air ticket. But I guessed it might be around $1500 for a round trip. I really got to know the price, when I had to come back for a visit in 2001. I paid around $2000 for a round trip during the Christmas time. I book it almost 3 months ahead and still got this heavy rate. So I ended up doing a research on my next trip on how to get cheaper tickets and I would like to share it.

Flying Cheaper not always depends on just selecting a right airline offering a cheaper fare. Its way beyond that. There are a few ingredients that can help you get the fare or atleast understand why your fare ends up being slightly higher. Its better to take a right decision before booking the tickets by considering these lists of important ingredients:

1. Season – Low & High Season or Peak & Off-Peak Season
2. Visiting Place
3. Different Routes
4. Understanding Seat Structure of the Plane
5. Booking Tickets

In a year, we have 2 seasons which can be either called as high and low season or Peak or Off-peak season. The high and low season mainly vary depending on the destination location and number of flights available to reach the location. For example, from USA to Chennai Feb, Mar, Apr,Sept,Oct months are low season. May, Jun, July, Aug, Nov, Dec & Jan months are Peak/High season.

Visiting Place

Destination place also decides how big the air fare you need to pay. If you are travelling to Chennai from NY, NJ, Chicago & SF which has only few flights flying in and out by different airlines, you can expect a high air fare in the high season too. But if you travel to Delhi from these places, you have lots of flights flying in and out and can the fare is really reasonable.

Different Routes
En-Routing of the airlines also makes difference in the airfare. If you are ok having 2 or more stopping, you can expect a cheaper fare. But if you want to have only one stop during the high season, better ready to pay a high fare. For example, if you want to fly to Chennai from Houston during July / Aug high season times, you might end up paying $1700 per person thru Lufthansa one stop in Frankfurt. But if you decide to fly via Delta or Air India, stopping Chicago, London, Mumbai & finally to chennai, the air fare might come out cheaper.

Understanding Seat Structure

For instance, if a plane has 300 coach seats the seats are divided as so. This is an approximation. 150 seats sell for full fare
100 seats sell for a lower fare
50 seats sell for the absolute lowest fare

Booking Tickets

Once you are ready with your dates, you have to find a good agent to book your tickets. There are 2 sources as per my knowledge from whom you can buy tickets other than the airline.
1. Consolidators & 2. Agents

Consolidators are like a big agency which sells tickets in bulk from the lot alloted to them by the airlines for a wholesale price without any added commisions. Agents are sub agencies which sell tickets or try to get tickets from the alloted tickets by the consolidators adding commisions. If you can find a consolidator near you, buy tickets from them not from the agent. You will save quite a lot of money.

How to get the absolute lowest fares
In conclusion,
Try to go on dates which doesn’t fall under too high season
Plan in advance **2-3 months for low season. **4-5 months for high season
Avoid flying on weekends (for some airlines)
Be flexible about dates of travel. Some dates get filled up but the next day may be available.
Check different options of flying out like flight options, enrouting options
Call different agency and consolidators to get price for the same dates and compare them
None of the above guarantees the lowest fare but this will improve your chances immensely.